BEMATRX - LOGO PACK
===================

Everything in this pack is generated from the same files the website itself
ships, so it cannot drift from the live brand.

CONTENTS

  wordmark/
    bematrx-wordmark.svg                Vector, full colour. Use this wherever
                                        the medium allows.
    bematrx-wordmark-2048.png           Raster, 2048 px wide, transparent.
    bematrx-wordmark-black.svg / -2048.png
                                        One colour, black. For light backgrounds
                                        and single-colour printing.
    bematrx-wordmark-white.svg / -2048.png
                                        One colour, white. For dark backgrounds
                                        and photographs.

  app-icon/
    bematrx-app-icon.svg                Vector, square, full colour.
    bematrx-app-icon-1024.png           Raster, 1024 x 1024 px.
    bematrx-app-icon-512.png            Raster, 512 x 512 px.
    bematrx-app-icon-192.png            Raster, 192 x 192 px.
    bematrx-app-icon-black.*            One colour, black.
    bematrx-app-icon-white.*            One colour, white.

BRAND COLOUR

  HEX   #E94A5B
  RGB   233, 74, 91
  CMYK  0, 68, 61, 9      (converted, not measured - if you are printing to a
                           tight colour spec, write to us before you go to press)

  The wordmark and the icon are drawn in this single colour. There is no
  secondary palette.

CLEAR SPACE AND MINIMUM SIZE

  Clear space: keep a margin around the wordmark at least as wide as the
  height of its "B". Nothing else sits inside that margin.

  Minimum size: the wordmark stays legible down to 120 px wide on screen, or
  25 mm in print. The app icon should not go below 32 px.

USING IT

  Prefer the SVG: it stays sharp at any size. Scale proportionally - please do
  not stretch, rotate, recolour or add effects. On a dark background use the
  white version; on a light background, the full-colour or black one.

  These files may be used in coverage of BeMatrx. Please don't use them in a
  way that suggests we endorse a product, a service or a point of view.

QUESTIONS

  press@bematrx.com
  bematrx.com
